Chase Marketing has started to manage all advertising efforts for the
Murdock Auto team in December 2016. Murdock Auto, representing Chevrolet, Hyundai, Volkswagen, Buick, GMC and Cadillac is one of Utah’s largest auto groups with several dealership locations from Logan to Lindon, Utah. In one year, Murdock has experienced the largest growth that they’ve experienced in their 91 years of business, selling over 900 more vehicles than they’d sold the year prior. Chase as put together a fully integrated, and “Utah’s Best” awardwinning marketing campaign that includes TV, radio, digital, print, OOH, PR and general consultation.
Chase Marketing was initially asked to develop a style guide and branding booklet for California Fish Grill. Upon completion of the branded look and feel, we worked to translate these new design elements, colors, textures and layouts into an updated interior. Current brandscape updates beyond interior and style guide include: cafishgrill.com, multiple menu designs, catering program, LTO product promotions, loyalty program and customer touchpoints. Their overall mantra of taste and good quality at a surprising value is conveyed through the use of raw materials, metal and wood to create a clean, modern, contemporary location.
Mazuma USA is a bookkeeping and accounting service for small businesses that approached Chase Marketing with a unique challenge. How to make bookkeeping, accounting, and taxes fun and approachable. Chase Marketing researched and developed branding to include a new logo, style guide, and homepage; as well as designed motion graphics to convey the simplicity of their services.
The David Eccles School of Business MBA program at the University of Utah recently approached Chase Marketing with a new initiative to increase female enquiries, applications, and enrollment. Chase Marketing proposed three new campaigns designed to empower, enable, and inspire women from all walks of life to continue on their path towards self-development. These campaigns included asset design for print, billboard, graphic exhibits, video, social media, and web design.