Project at a Glance
CenterPoint Theatre 2015 Season
Selection of playbills and advertisements for shows running during the 2015 season at CenterPoint Theatre, a new and modern community theater located in Davis County, Utah. This sample of artwork shows pieces designed for performances in three performance halls. While each hall has it’s own logo, they all fall under the umbrella of CenterPoint Theatre and require a balance of the uniformity of the CenterPoint brand and variation to stand alone. This was achieved by using one layout and only changing the colors, logos, and style of imagery. Pre-provided imagery featured three different styles—a simple vector style for the main performance hall, an illustrative style for the smaller hall, and a playful look for the youth productions—and each accurately represented the type of shows in each hall.