Project at a Glance
Baby Bling Bows Development
Baby Bling Bows is a wonderful example of what Chase Marketing can do for our clients. They came to us recommended by another client with the request to build them a new site. Their previous site was broken and disliked by their customers. We went straight to work on it and we found several ways to make the new site leaps and bounds better than its predecessor.
First we moved them over from WooCommerce onto a new Opencart platform for a more robust E-Commerce solution. Opencart is a modular based system that allows plugins and modules to be easily developed and deployed into the store.
One thing their previous site lacked was a good way to navigate the website. To fix this issue we developed a image based menu that allowed customers to visually see the baby bow they were looking for without having to go searching in every category first. We then needed other ways for customers to find what they need, so we built a custom filter on the category pages. This allowed customers to click on a color swatch for different parts of a bow and it would filter out the results in real-time.
The most impressive part of the website that we built for Baby Bling Bows was the Bow Builder. We built a color swapping module that allows customers to build one of four baby bows exactly how they wanted it. Once the bow is built and added the customer’s cart, the color options are save to the cart so the custom order is fulfilled correctly.